Resume
TJ Gioconda
Experience
Principal Product Designer
The Washington Post — June 2021 to Present
Designed unique games for the Post, generating 8.5MM average page views, 1 million users per month, and 63 million ad impressions monthly.
Managed game portfolio, contributing 7% of total ad impressions from unique games and over 20% from 3rd party games.
Created unique design systems for special events such as US Elections, the Olympics, and other time-limited data visualization needs.
Developed the first ticketing and status-based workflow for the design team.
Established and managed brand-new design tools and systems -- including Confluence, Jira, Adobe, Figma, and other software.
Led training programs to enhance design skills and knowledge within the organization.
Mentored and onboarded other designers in best practices and design skills.
Design Director
Brllnt — January 2020 to January 2021
January 2020 - January 2021 Washington, DC , Managed an 8-person design team, including dozens of engineering partners and production vendors before and during the initial COVID outbreak.
Was the primary creative contact for the company's clients.
Coached designers to enhance their skills and foster professional growth.
Helped to completely recreate the company's marketing, contracting, and payment agreements with clients.
Senior UX & UI Designer
Taoti Creative — January 2017 - December 2019
Defined and designed technical, UX, and UI solutions for WordPress, Drupal, IOS, Andriod, and custom projects.
Lead work for unique project work new to the company such as AI, interactives, in-person experiences, and unique internal company tooling.
Created and educated the company on 508/Accessibility compliance across various projects.
Helped to create an in-office QA lab that allowed simultaneous testing on over 25 physical devices.
Producer
Agency Chief — October 2015 to January 2017
Managed client content and product applications for federal clients.
Created and managed social media campaigns.
Regularly reported on social, website, and media campaign analytics.
Created editorial workflow for consistent and accurate publishing of editorial content.
Monitored breaking news for clients to identify impactful and important stories.
Producer
Armed Forces Foundation — August 2011 to December 2016
Managed post-production, promotion, and showings for the feature-length documentary That Which I Love Destroys Me (2015) at the Austin Film Festival and other locations nationwide.
Online Media Specalist
Goodwill Industries International — March 2011 to February 2014
Planned, recorded, and edited the award-winning video and audio stories -- Goodwill's My Story.
Event Production Administrator
American Heart Association — January 2007 to February 2010
Managed all online and offline materials for a yearly fundraising event on the National Mall in Washington, DC that raised over 1 million dollars and attracted over 10,000 participants.
Education
Masters of Arts in Interactive Journalism
American University
Completed while working full-time
Bachelors of Science in Psychology
Old Dominion University
Minor in Special Education